Tourism Ministry: Oxford Street fair to be yearly affair

Tourism Ministry: Oxford Street fair to be yearly affair

The Minister of tourism, culture and creative arts Mrs. Elizabeth Ofosu-Adjare has stated that the Oxford Street Fair will be an event celebrated on the Ghanaian tourism calendar every year.

The fair, established by Street Fairs International, will help boost the tourism credentials of the city of Accra, as well as provide employment opportunities to the youth of Accra.

At a meeting with the organisers of the fair, the Minister expressed her enthusiasm at the level of patronage of the maiden edition, which she personally took part of. She encouraged local businesses to take advantage of the opportunities presented at the fair to promote their businesses and show what Ghana has to offer.

She praised the fair as a refreshing scene on the Osu Oxford Street and encouraged the organisers to introduce the fair in other parts of Accra and the entire country.

The Oxford Street Fair is the biggest shopping festival in Accra and aims to promote Ghanaian businesses outdoors. The maiden fair saw thousands of Ghanaians throng the Osu Oxford Street to shop and enjoy the ambiance and local entertainment on display.

The fair was recently lauded by the Association of Ghana Industries (AGI) for creating an innovative platform for businesses to flourish.

The Fair, which has the Accra Metropolitan Assembly as one of its partners will be held twice every year during the Easter and Christmas seasons.

About 200 products will be exhibited at the Oxford Street Easter Fair, from the 3rd to 5th of April 2015. There will be local food tables, as well as rich culture and music performances as a side attraction.

The fair hopes to, in the near future, rival other international trade and culture festivals. According to the Project Director of Street Fairs International, the company will this year establish a support wing to help Street hawkers and other start-up businesses of local products partake in all the organisation’s fairs to support local industry.

Notable among corporate bodies supporting the Oxford Street Easter Fair are Starr 103.5FM, Olam Ghana Limited, Millicom Ghana Limited, Blue Skies, Bel Aqua, Sanita Consumer Products, 5star Drinks.

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